GTM and Early Marketing

Awesome GTM and Early Marketing

A curated index of the best early-stage GTM resources, playbooks, case studies, videos, and operator threads.

Overview

This page organizes the best GTM and early marketing resources for startup teams that need better positioning, distribution, PLG thinking, and founder-led growth execution.

GTM and early marketing are easiest to understand when broken into distinct jobs: positioning, messaging, demand capture, distribution, founder-led sales, and measurement. Broad marketing advice is usually less useful than specific operating patterns. This page is built like a GTM handbook. Start with the foundational resources, then move into positioning, channels, PLG, case studies, and operator examples depending on the stage you are in.

At a glance

Contents

• Overview
• At a glance
• Contents
• Start Here
• Foundations and positioning
• Playbooks and workflows
• Case studies and examples
• Videos worth watching
• Threads and people to follow
• Templates and tools
• Trusted sources
• See also
• Extended library

Topic index

• Foundations and positioning — Start here if you need stronger positioning, ICP clarity, and GTM basics.
• Playbooks and workflows — Practical guides for channels, experiments, founder-led distribution, and team execution.
• Case studies and examples — Real examples that show how startups structure early GTM and marketing systems.
• Videos worth watching — Talks and walkthroughs that explain GTM concepts clearly and practically.
• Threads and people to follow — Operator threads and GTM voices worth following for tactics and examples.
• Templates and tools — Templates, frameworks, and tools that help teams run GTM work more consistently.

Who this is for

• Seed to Series A teams building their first repeatable GTM motion
• Founders owning early positioning, distribution, and growth experiments
• Operators collecting practical GTM playbooks and examples

Why this page is different

• The page favors execution-oriented resources over broad marketing commentary.
• PLG, messaging, channels, and case studies are separated so readers can jump straight to the right problem.
• It also works as an internal training page for early-stage GTM hires.

Related concepts

• positioning
• product-led growth
• founder-led sales
• distribution

Start Here

If you only skim one part of this page, start here. These are the links a human curator would send first to get someone up to speed fast.

• GTM Tech Stack Playbook ↗

  • Type: guide
  • Summary: A practical guide from openviewpartners.com that helps you turn the topic into a repeatable workflow.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Product-Led Growth Tech Stack: 199 SaaS tools for growth ↗

  • Type: article
  • Summary: A useful reference from productled.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• How to Build a Product-Led Growth Strategy ↗

  • Type: guide
  • Summary: A practical guide from productled.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

• The playbook for hiring the right marketer at the right time for your startup ↗

  • Type: guide
  • Summary: A practical guide from review.firstround.com that helps you turn the topic into a repeatable workflow.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• A Founder's Guide to Community ↗

  • Type: guide
  • Summary: A practical guide from lennysnewsletter.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

• “Traction Tactics” Behind Square, PayPal, Waze, Twilio & More ↗

  • Type: thread
  • Summary: A short-form operator note from nfx.com that captures tactics, signals, or emerging practices.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• International Growth is no longer optional for SaaS Companies ↗

  • Type: article
  • Summary: A useful reference from openviewpartners.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• 3 Unusual Drivers of Early-Stage Growth ↗

  • Type: article
  • Summary: A useful reference from openviewpartners.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Your Marketing Org is Slow. Here’s a Framework to Move Faster ↗

  • Type: article
  • Summary: A useful reference from review.firstround.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• How the Best CEOs Use ‘Thinking Time’ ↗

  • Type: article
  • Summary: A useful reference from openviewpartners.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The 25 Micro-Habits of High-Impact Managers ↗

  • Type: article
  • Summary: A useful reference from review.firstround.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Ditch Your To-Do List and Use These Docs To Make More Impact ↗

  • Type: docs
  • Summary: A primary reference from review.firstround.com that helps you understand exact product behavior and setup details.
  • Why included: Use this as an official reference when you need setup details or exact product behavior.
  • Best for: Beginner

Foundations and positioning

Start here if you need stronger positioning, ICP clarity, and GTM basics.

• Product Led Growth by Wes Bush ↗

  • Type: article
  • Summary: A useful reference from productled.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Content Driven Growth ↗

  • Type: article
  • Summary: A useful reference from lennysnewsletter.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• How acquisition and retention work together ↗

  • Type: article
  • Summary: A useful reference from productled.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• How to Master Product Virality ↗

  • Type: guide
  • Summary: A practical guide from productled.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

• How to know if you've got product-market fit ↗

  • Type: guide
  • Summary: A practical guide from lennysnewsletter.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

• How People Discover New Products ↗

  • Type: article
  • Summary: A useful reference from lennysnewsletter.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Where Freemium Thrives and Dies ↗

  • Type: article
  • Summary: A useful reference from productled.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Product-led Growth Companies: A Framework for Prioritization ↗

  • Type: article
  • Summary: A useful reference from productled.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

Playbooks and workflows

Practical guides for channels, experiments, founder-led distribution, and team execution.

• Introducing enterprise sales to a product-led growth organization ↗

  • Type: article
  • Summary: A useful reference from bvp.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• You can't win - How Freshworks rewrote the traditional SaaS growth playbook ↗

  • Type: guide
  • Summary: A practical guide from kylepoyar.substack.com that helps you turn the topic into a repeatable workflow.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The Buyer Intent Playbook: How Marketers Can Utilize Intent Data ↗

  • Type: guide
  • Summary: A practical guide from learn.g2.com that helps you turn the topic into a repeatable workflow.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Six rules of hiring for growth ↗

  • Type: article
  • Summary: A useful reference from lennysnewsletter.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• What is Product-Led Growth? The case of EasyBON ↗

  • Type: article
  • Summary: A useful reference from medium.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Your guide to PLG + enterprise - Inside Similarweb’s $190M growth engine and how PLG unlocks Enterprise customers ↗

  • Type: guide
  • Summary: A practical guide from kylepoyar.substack.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

• Community-Led Growth: The Product-Led Growth Expansion Pack ↗

  • Type: article
  • Summary: A useful reference from corinneriley.medium.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Product-Led Growth’s Failure ↗

  • Type: article
  • Summary: A useful reference from every.to that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

Case studies and examples

Real examples that show how startups structure early GTM and marketing systems.

• HubSpot API ↗

  • Type: article
  • Summary: A useful reference from developers.hubspot.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Inside Jasper's explosive growth through PLG and community ↗

  • Type: article
  • Summary: A useful reference from kylepoyar.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Starting from zero ↗

  • Type: article
  • Summary: A useful reference from productlessons.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• 16 Ways to Generate Stellar Content Ideas ↗

  • Type: article
  • Summary: A useful reference from ahrefs.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Yes, you can pivot to Product Led Growth ↗

  • Type: article
  • Summary: A useful reference from kylepoyar.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Crash Course in Marketing Goal Setting ↗

  • Type: article
  • Summary: A useful reference from mkt1.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• ahrefs SEO trends for 2021 ↗

  • Type: article
  • Summary: A useful reference from ahrefs.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• If we can make a product work for anyone, it usually works better for everyone ↗

  • Type: article
  • Summary: A useful reference from amivora.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

Threads and people to follow

Operator threads and GTM voices worth following for tactics and examples.

• 9 Ways to Break Through a Website Traffic Plateau ↗

  • Type: thread
  • Summary: A short-form operator note from databox.com that captures tactics, signals, or emerging practices.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The 4 Types of Defensibility ↗

  • Type: thread
  • Summary: A short-form operator note from nfx.com that captures tactics, signals, or emerging practices.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The 6 Patterns Of Uncommonly Successful Teams ↗

  • Type: thread
  • Summary: A short-form operator note from nfx.com that captures tactics, signals, or emerging practices.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Growth as a Mindset ↗

  • Type: article
  • Summary: A useful reference from debliu.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The SaaS Metrics That Matter ↗

  • Type: article
  • Summary: A useful reference from sacks.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Is it time to ditch the old SaaS metrics? ↗

  • Type: article
  • Summary: A useful reference from kylepoyar.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• The GACC Marketing Brief: The best framework we’ve created ↗

  • Type: article
  • Summary: A useful reference from mkt1.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• How to accelerate growth in 2022 ↗

  • Type: guide
  • Summary: A practical guide from kylepoyar.substack.com that helps you turn the topic into a repeatable workflow.
  • Why included: Best for turning the topic into a repeatable workflow instead of just understanding the concept.
  • Best for: Founders and operators

Templates and tools

Templates, frameworks, and tools that help teams run GTM work more consistently.

• 20 Technical Skills Every Marketer Needs ↗

  • Type: article
  • Summary: A useful reference from blog.hubspot.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Heuristics That Almost Always Work ↗

  • Type: article
  • Summary: A useful reference from astralcodexten.substack.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

• Marketo REST API ↗

  • Type: article
  • Summary: A useful reference from developers.marketo.com that adds context, strategy, or practical detail around the topic.
  • Why included: Good reference when you need a practical GTM angle, not just broad marketing theory.
  • Best for: Founders and operators

Key takeaways

• Strong early GTM starts with positioning and ICP clarity before channel tactics.
• PLG, founder-led sales, and demand capture content all serve different jobs.
• The best resources combine examples, frameworks, and repeatable experiments.
• This page is best used as an operating reference, not just a bookmark list.
• Start with the first section if you are setting up a new GTM motion from scratch.

Trusted sources

Websites and newsletters

• Lenny’s Newsletter ↗ — Strong operator-level source for startup product and GTM execution.
• OpenView ↗ — Useful for PLG and early-stage growth references.

YouTube channels

• Y Combinator ↗ — Good source for startup GTM and founder-led growth advice.
• HubSpot Marketing ↗ — Reliable tactical explainers for growth, distribution, and content systems.
• ProductLed ↗ — Useful for PLG education, onboarding, activation, and growth loops.

X accounts

• Lenny Rachitsky ↗ — One of the strongest operator feeds for GTM, growth, and product distribution.
• April Dunford ↗ — Strong signal for positioning, category framing, and messaging decisions.
• Elena Verna ↗ — High-signal operator feed for growth loops, product-led tactics, and GTM execution.

See also

• OpenClaw ↗
• Claude Code ↗
• Founder Operating Playbooks ↗
• Social Media Marketing ↗

Extended library

Guides

• SendGrid ↗
• Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley ↗
• Amazon’s Guide To Marketing Psychology ↗
• SaaS content marketing: The ultimate (but simple) guide ↗
• Visual Hierarchy: A 2021 Optimization Guide For Marketers ↗
• A Guide to B2B SaaS Product Onboarding ↗
• The Ultimate Growth Strategy Guide: 26 Growth Strategy Techniques from 7 Tech Startups ↗

Case studies

• IKEA x India — A Research Case Study ↗

Tools and repos

• The Animalz Content Marketing Benchmark Report 2021 by Ryan Lewis ↗
• Scaling to $100 Million - The definitive benchmarking report on how cloud companies grow operationally efficient businesses and scale to $100 million in ARR (and beyond) ↗

Broader library

• The Marketing Newsletter ↗
• What is GTM Engineering? ↗
• Growth Engineering Handbook ↗
• Segment Docs ↗
• RudderStack Docs ↗
• dbt for Marketing ↗
• Snowplow ↗
• UTM.io ↗
• Funnel ↗
• Open Pixel ↗
• PostHog ↗
• Amplitude ↗
• Heap ↗
• Plausible ↗
• Google Tag Manager ↗
• Segment ↗
• TagCommander ↗
• Tealium iQ ↗
• Customer.io ↗
• Clearbit ↗
• Mutiny ↗
• VWO ↗
• Statsig ↗
• dbt ↗
• Airbyte ↗
• Fivetran ↗
• Metabase ↗
• Optimizely ↗
• GrowthBook ↗
• Split.io ↗
• Google Optimize (Sunset) ↗
• Growth Loops by Reforge ↗
• Growth Model Templates ↗
• Modern Data Stack Slack ↗
• Growth Supply ↗
• Kevin Indig ↗
• Brian Balfour ↗
• Sixteen Ventures ↗
• Andrew Chen ↗
• Better Marketing ↗
• Everything is Fucked: A Book About Hope by Mark Manson ↗
• Contagious: Why Things Catch On by Jonah Berger ↗
• Permission Marketing by Seth Godin ↗
• Obviously Awesome by April Dunford ↗
• Hooked: How to Build Habit-Forming Products by Nir Eyal ↗
• Buyology: Truth and Lies about Why We Buy by Martin Lindstrom ↗
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ↗
• Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Bear ↗
• All Marketers Are Liars by Seth Godin ↗
• Originals: How Non-Conformists Move the World by Adam Grant ↗
• Radical Candor by Kim Scott ↗
• Deep Work by Cal Newport ↗
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown ↗
• Building a StoryBrand by Donald Miller ↗
• So Good They Can't Ignore You by Cal Newport ↗
• Thinking, Fast and Slow by Daniel Kahneman ↗
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore ↗
• Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella ↗
• Four Category Making Case Studies ↗
• WhatsApp, The Anti-Marketing Growth Phenomenon ↗
• Duolingo, The antithesis to the bazaar ↗
• From PPC to IPO: How Snowflake Did It ↗
• How Notion Built A $2B SaaS Startup Through Community & Templates ↗
• How Microsoft crushed Slack ↗
• How Burger King Used FIFA 20 To Turn a Tiny Soccer Team Into Superstars ↗
• How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ↗
• How Airtable’s Long Tail SEO Strategy Is Helping Build Their Moat ↗
• Grubhub's link building strategy ↗
• How Monday.com Scaled to $5.7B in Market Cap ↗
• How Segment grew to a 1Billion business ↗
• When Multi-level Marketing Met GenZ ↗
• How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson ↗
• Stripe's model of product-led, developer-centric growth. ↗
• How Segment Scaled - from 300% to 40% to 100% YoY Growth ↗
• How Ikea tweaked its products to woo India's shoppers ↗
• How the MVPs of the billion dollar businesses got their first 1,000 customers ↗
• Content(ful) is King ↗
• How Notion Grows ↗
• How Apple Mastered a 100-Year-Old Strategy Used to Sell Beer ↗
• How Shopify Grows ↗
• Kevin Indig's 2020 Roundup ↗
• How Morning Brew's referral program built an audience of 1.5 million subscribers ↗
• Acquisition Channel Opportunities ↗
• "Mirage Content" Is the Reason Your Company Blog Isn’t Generating Leads ↗
• 100m Posts Analyzed: What You Need To Write The Best Headlines ↗
• The four forces of bad content ↗
• Content marketing for founding teams ↗
• 17 tips for great copywriting ↗
• Elon Musk's Storytelling Framework ↗
• Really Good Emails ↗
• Copper CRM ↗
• Mollie Payments ↗
• Miro ↗
• Loom ↗
• Taskade ↗
• Monday ↗
• Kong ↗
• Metadata ↗
• GraphCMS (Shameless Plug) ↗
• Twilio ↗
• Algolia ↗
• Drip ↗
• Kajabi ↗
• Proof ↗
• Keap ↗
• Mailchimp ↗
• Aiva Labs ↗
• Landbot ↗
• Dynamic Yield ↗
• Pitch ↗
• 8Base ↗
• Growth Newsletter by Julian Shapiro ↗
• Hitenism by Hiten Shah ↗
• Marketing Weekly by Corey Haines ↗
• Please, Please Don’t A/B Test That ↗
• Why most analytics efforts fail ↗
• How to (Actually) Calculate CAC ↗
• How to Build and Optimize CTA Buttons That Convert ↗
• Acquisition Channel Opportunities: Meta, Discord App Store, Spotify Podcasts ↗
• How to Scale Outbound Marketing ↗
• A lesson from a DTC marketer to a B2B marketer ↗
• The Tim Ferriss Show by Tim Ferriss ↗
• Pivot by Scott Galloway and Kara Swisher ↗
• The Prof G Show by Scott Galloway ↗
• Everyone Hates Marketers by Louis Grenier ↗
• This Old Marketing Podcast by Joe Pulizzi and Robert Rose ↗
• Perpetual Traffic by Ralph Burns and Amanda Powell ↗
• Online Marketing Made Easy by Amy Porterfield ↗
• Marketing Scoop by Laura Morelli ↗
• Marketing Over Coffee by John J. Wall and Christopher S. Penn ↗
• Copyblogger FM by Darrell Vesterfelt and Curt Nickisch ↗
• Growth Mapping by Sujan Patel and Aaron Agius ↗
• Masters of Scale by Reid Hoffmann ↗
• Entrepreneurs on Fire by John Lee Duma ↗
• Product Marketing Reading List ↗
• What is Product Marketing? ↗
• How to build a successful Go To Market Strategy ↗
• Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade ↗
• Online communities at every stage of the startup journey ↗
• Ways to think about customer onboarding ↗
• Community First, Product Second ↗
• The Right Way to do a Competitor Analysis for a New Product Category ↗
• Getting better at Community Building, one habit at a time ↗
• Relationship First Management ↗
• Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market ↗
• Selling to the Enterprise: Crafting Product Narratives ↗
• You Can't Buy Integration ↗
• How to Create a Product Content Strategy ↗
• SEO Community ↗
• Learning SEO ↗
• How does SEO Work? ↗
• Search Engine Land ↗
• Pain-Point SEO: How to Produce SEO Content That Drives Conversions ↗
• There Are Four Kinds of Keyword Research; Make Sure You’re Doing the Right One(s) ↗
• Early Adopter Marketing – How startups get their first users ↗
• What I Learned About Startups by Collecting 30,000 Data Points ↗
• Mapping the Insights that Drive Startup Ideas & Theses ↗
• Offer-led Growth ↗
• Why You Don’t Need to be “Enterprise-Ready” or “Scalable” as Yet and Other Notes on Crafting B2B Software with Contenda’s Founder, Lilly Chen ↗
• SaaS Growth Strategy — Step-by-Step Worksheet ↗
• Seven Legends of Leverage ↗
• Your North Star ↗
• How to know when to pivot? ↗
• Founders should think about channel/offer fit instead of product/market fit ↗
• Your northstar metric may be broken 🛠 ↗
• Difference between SLG, MLG, and PLG ↗
• Growth Marketing Summit: Marketing with Speed and Data ↗
• 25 Growth Strategies ↗
• This marketing strategy actually made me happier ↗
• How to Run a Growth Experiment - Learn the 4 Steps ↗
• Metrics to focus on before and after product/market fit. How to better understand your product at different stages? ↗
• The Elephant in the room: The myth of exponential hypergrowth ↗
• How marketing sneakily affects our decision-making ↗
• The Product Strategy Stack ↗
• Systems Thinking 101 ↗
• Hyper-growth is great, but don’t die while trying ↗
• SaaS Renewal Best Practices ↗
• Growth vs Profitability ↗
• 11 Channels that consistently work ↗
• Improving Your SaaS' Free to Paid Conversion Rate ↗
• Don't Let Your North Star Metric Deceive You ↗
• Flywheels And How To Create Content Communities ↗
• How to get your company out of the MQL trap ↗
• SaaS Churn and Short-Term Customers: The Contrarian View ↗
• How to use FOMO to Increase Conversions ↗
• How Amazon Built It's Growth Ecosystem ↗
• Do Your Marketing Metrics Show You the Full Picture? ↗
• The three types of “good” onboarding friction ↗
• Designing for Buying: How to Break Through the Ceiling in Product-Led Growth ↗
• Why Your Marketing Strategy Needs a Conversion Funnel ↗
• How to Measure “Hard-to-Measure” Marketing Channels ↗
• The Conversion Marketing Funnel: How to Unlock More Leads, Sales & Revenue with A Personalized Sales Funnel ↗
• Why premature scaling fails: The Traction Treadmill ↗
• What’s A High Performance Organization? ↗
• When and How to Take Big Swings ↗
• The Best Way to Set Marketing Priorities and Smash Your Goals ↗
• Marketing is Everything ↗
• What is Hypergrowth? ↗
• Product Driven Vs. Customer Driven ↗
• Exponential Growth Isn’t Cool. Combinatorial Explosion Is ↗
• High Output Marketing ↗
• Taking Your Customer’s Side Is The Most Underrated Growth Hack ↗
• Trendjacking Without the Cringe ↗
• The Startup Org Chart from Founding to IPO ↗
• Leaders Whose Time Has Passed ↗
• All your VPs really need to do is tilt the curve ↗
• Here's How Google Knows in Less Than 5 Minutes if a New Employee Will Get Off to the Perfect Start ↗
• How To Be Assertive At Work Without Being a Jackass ↗
• Managing people 🤯 ↗
• The Best Leaders in the World Are “Quiet Managers” ↗
• The power of Amazon's written Narratives ↗
• What are your company's anti-values? ↗
• The People Roadmap for Startups ↗
• GET YOUR OKRS OUT OF MY GEMS ↗
• This Is What Happens When There Are Too Many Meetings ↗
• Managing Your Mental Health While Running a Startup ↗
• Ask HN: I burned out but I don't want to let my team down ↗
• 103 Bits of Advice I Wish I Had Known ↗
• Genuine VS toxic positivity in language: communicating with empathy ↗
• 28% of people quit because of bad managers: The best way to confront your boss before it’s too late ↗
• If you feel Stuck, Read this (Everyday) ↗
• A Recipe to Grow Leverage ↗
• Annual planning is a colossal waste of time ↗
• Owner economics and Strategy ↗
• What Happens When Stress Runs in Your Team ↗
• The 2021 Marketing Tech Stack ↗
• MarTech Base ↗
• Build Your DXP ↗
• Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice ↗
• Letter to a new Startup CMO ↗
• When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES. ↗
• Top Marketers in SaaS ↗
• The first line of your copy is crucial. ↗
• 10 ideas that changed my life: (thread) ↗
• Turn any SERP into a keyword research tool ↗
• 2020 Best Campaigns we didn't create ↗
• 10 Questions for Teasing Out Market Opportunities ↗
• Digital PR for SEO Rankings ↗
• How to Grow Startups ↗
• Simple Copywriting ↗
• 100 Landing Page Hot Tips ↗
• Mapping the Creator Economy ↗

FAQ

What is this GTM page for?

It is a curated resource page for startup teams that want the best GTM, positioning, PLG, and early marketing resources in one place.

Who should read it?

Founders, growth leads, product marketers, and early-stage operators responsible for getting a startup to repeatable demand.

How should I use the page?

Use the Start Here section for orientation, then move into tactical guides, case studies, and the deeper resource library depending on the problem you are solving.